W h e n . C o f f e e . S p e a k s .

Smart locals. These are the ones who spent their childhoods sweating on the family farm, but realized that their land could give them something more. Smart locals are the ones whose families have spent their lives being ripped off by North Americans and Europeans buying their products at prices below the cost of production; they’re the ones who saw tourists on the horizon and realized it was time to make back all that money.

Smart locals see that agriculture is a good way to stay broke. They see that as much as those North Americans and Europeans like to eat bananas and chocolate and buy so many tropical products, they like to come to the tropics. And if they’re coming, they’re coming with money to burn.

Smart locals are the ones who turn their aunt’s vacant house into a bed and breakfast, who don’t try to cut corners but who…

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