Meet Jess from Mad Hatter Cupcakery!

Who doesn’t love a little sweet treat? I know I do, and Mad Hatter Cupcakery is serving up the sweetest treats for sweet tooths of all kinds! Vegans take note! Jess and her team are whipping up some amazing cupcakes and other desserts fit for vegan kings and queens. I have She recently shared a bit about her take on local with us, check it out below.

Jess from Mad Hatter Cupcakery in Sydney

I’m Jess, aka ‘cupcake girl’ or ‘the tall chick from the show, two broke girls’. I’m a self-taught baker who got a little bored with their corporate job and decided to bake cupcakes for weekend markets. I didn’t foresee that the markets would turn into a business that would lead to a shopping centre kiosk and local patisserie but it did! It’s been a crazy, uphill journey and I have learnt so many valuable business lessons along the way, most from mistakes but never the less I am stronger for it now. It’s during these hard or stressful times that your motivations fall under the microscope and you see what really makes you ‘tick’. For me, it’s the satisfaction of creating something that will bring joy to others. This pushes my creativity to look for ways to reinvent treats and challenge conventional baking to create exceptional vegan desserts.

LS: Where is your local neighbourhood and what do you love about it?

Jess: Our local is Glebe. My husband and I moved from Brisbane a few years back and stayed at the local backpackers the first week to find a place to rent. We loved the suburb so much we didn’t leave! It’s such a quaint but interesting suburb, I love the fact that it is so close to the city yet there is enough room and trees to make it feel like you’re out of the hustle and bustle.

LS: If you were showing someone from out of town around your local area, where would you take them?

Jess: When we have visitors we take them down to Jubilee Park, walk through the back streets. Stop for a coffee or meal on Glebe Point Road, walk through the University of Sydney grounds and take them to Glebe Markets on the weekend.

LS: What does ‘local’ mean to you?

Jess: Our first market stall was at Glebe Markets and our kiosk is at Broadway Shopping Centre so we have managed to keep the core of our business local. Running a small business makes you appreciate the effort and passion required to operate any small business. So if I ever need anything, whether it be food, clothes or services and I know there is a local business who offers what I’m after then I’ll opt for them.

MHC Pop-Up

LS: Hidden local gem?

Jess: The Annex on Ross St, they recently opened and have an awesome fit-out. Enjoying a coffee and read there is always a treat.

LS: Local person, cultural or food experience Local Sprouts should seek out?

Jess: There is a man every Saturday/ Sunday morning who walks through the streets of Glebe with newspapers for sales and blows his whistle to signal that he is out front. I have never met him but have heard his whistle and seen him from afar, if you ever cross his path please say hello to him from the cupcake lady!

Get yourself over to Glebe for a little exploration and definitely get yourself over to Mad Hatter Cupcakery for some sweet treats! Here’s a glimpse at the new shop opening December 2013 in Darlinghurst!

Opening Soon! Mad Hatter Cupcakery Shop!

Mad Hatter Cupcakery
24 Flinders Street Darlinghurst, Sydney
Twitter: @mhcupcakery



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